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one advantage to using magazines as an advertising medium is

B. the short lead-time needed to place an ad. D. there is usually little competition with other magazine features. The advantages of magazines as a medium are that magazines can target specific audiences, high-quality color is available, long life of ad, ads can be clipped and saved, can convey complex information. (p. 410) One of the primary advantages of using magazines as an advertising medium is their: A. selectivity. The Disadvantages of Magazine Advertising. E. magazine ads encourage competition which promotes higher value to the consumer. Magazines offer high visual quality with full color and glossy finish. Called _____, these internet interactive ads have drop-down menus, built-in games, or search engines to engage viewers. Print advertising Isn’t Dead! Thus a suitable magazine maybe selected to make an appeal to a particular section of the community. (2) By using magazines as a medium for advertising, an appeal can be made to a large body of persons with similar tastes or covering a large area. The magazine may be meant only for men or only for women or for both. The first and foremost con is the cost that goes into putting up advertisements in magazines where space and layout prices also come into play. 144. Answer: A b. is a low-cost medium. Demerit with using the Internet as an advertising medium need connectivity, availability of internet connection, this medium is not popular in rural areas. 136. What Are the Advantages of Advertising in Magazines. D. low absolute costs. d. can be used to convey complex messages. 18-137 One of the advantages associated with television as an advertising medium is that it a. has a short exposure time. D. low absolute costs. B. there is no need or benefit to incorporating graphics. C. limited reach and frequency. One of the primary advantages of using magazines as an advertising medium is their: A. selectivity. E. long lead time. One effective form of traditional advertising that businesses use to build brand image is billboard advertising. B. low clutter level. One disadvantage of using magazines as an advertising medium is A. their ability to target specific audiences. One of the main advantages of using magazines as an advertising medium is their selectivity, or ability to reach a specific target audience. One reason for using magazines as an advertising medium is. Despite the presence of social media and online marketing tools, combining these with other methods to create consumer awareness prove to yield results. B. low clutter level. Magazines and newspapers are the two most prominent traditional print media used for advertising. ... One reason for using the Internet as an advertising medium is. But, lo and behold, Newsweek’s new owners brought the print version of the iconic magazine back from the dead. c. as an unlimited amount of advertising time available. However, like any other marketing medium, there are pros and cons to this option. Which is genius, really. In essence, Newsweek is now a niche magazine, targeted to a very specific market segment. See Figure 18-3 in the textbook. One advantage of using magazines as an advertising medium is A. it takes a relatively short time to place the ad. C. their ability to target specific audiences. e. can use pictures, print, sound, and motion. Answer: E. magazine ads encourage competition which promotes higher value to the consumer. Benefits of using the Internet as an advertising medium include the growth of Internet use by a variety of different types of people and the ability to precisely target a specific audience. Even in the age of smartphones and the Internet, your potential customers are still paying attention to the printed word, and you can boost your sales by advertising in magazines and newspapers, as well as with direct mail.. Related: The Secrets to Effective Newspaper Advertising C. limited reach and frequency. Before we discuss the advantages of magazine ads, we first analyze the downside of this type of mass media influence. Don’t let anybody tell you that print is dead. E. long lead time. C. their relatively high cost. The “catch,” if there was one, was that Newsweek would only be available to subscribers. Ability to reach a specific target audience A. their ability to target specific audiences suitable magazine maybe selected to an! Use to build brand image is billboard advertising the magazine may be meant only for women for... 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one advantage to using magazines as an advertising medium is